Social. Digital. Marketing. Communications.
And a little bit of everything else
When working in social media, it's easy to stay on trend. It is less easy to stay on brand. You have to marry those two ideals to have a chance at long-lasting relevancy. You must also think of social media as a strategy, not as multiple tactics. That's where I come in. I enjoy cultivating something out of nothing; posting the latest Kermit meme right after an in-depth feature story and making them work together to support the overall experience. My one rule: always tell a story.
