On the first day of every employee's tenure at BVK, they receive a gift- A pebble attached to a card with AN inscription.
A single pebble can create a ripple effect. Don't ask why. Ask why not.
I still cannot think of a better way to start off my professional career than having the mantra "Why not?" always propelling me forward. Whether that question was attached to marketing a new wing of a hospital, or bringing people to the beaches of St. Pete/Clearwater, or even turning around the public perception of a major oil company, BVK taught me the many lessons of understanding a brand and marketing it to the public.