25 Programs. CONTINUOUS branding.
When you visited a social media channel for the Minnesota Gophers, we wanted you to know that you were looking at a Minnesota Gophers official platform. Through the years, we brainstormed, created, tested, and reworked a social media design suite that could be used from Football to Men's Golf. A combination of templates including preview graphics, quoted images, and in-game highlights allowed for a seamless look across countless platforms.
When creating these graphics, we had to keep in mind multiple teams with different photo layouts, tournaments vs games, and many more pieces that would make each graphic slightly different. Through pre-planning with the communications team, working closely with the creative team, and injecting my own personal thoughts for underlying concepts (for one, any "in play" graphics should not have a Maroon & Gold overlay- those were reserved for wins only), we were able to create these templates that could be used by any number of people.
Preview Graphics
In-Game Graphics
Awards
Quoted Images
